Professionals across the board agree that cruises are terrific
communication vehicles for heads of companies who care about treating their
clients or staff to something really out of the ordinary.
Cruises are a real alternative to what on-land hotels can offer.
This is what business-travel agents and companies that are blazing new trails
in seminar, convention and incentive organisation say.
| Business-travel agents |
| The possibility of chartering a
vessel is: |
| |
 |
Essential: 47% |
| |
|
Nice to have: 38% |
| |
|
Secondary: 15% |
| |
| Why do clients choose a cruise? |
| |
|
It's original: 18% |
| |
|
You can see a number of destinations without the logistics that a land
trip would entail: 32% |
| |
|
The single venue: 42% |
| |
|
The value for money: 0.5% |
| |
|
Others: 0.3% |
| |
| Where would you like to see
cruises develop? |
| |
|
Mediterranean: 47% |
| |
|
Caribbean: 16% |
| |
|
Others: 37% |
| |
| Convention, seminar and
incentive organisers |
| What types of events would you or do you use a cruise for? |
| |
|
Incentives: 60% |
| |
|
Client treats, sponsored trips: 20% |
| |
|
Meetings, conventions and seminars: 40% |
| |
(sample group could choose more than one reply) |
| |
| On what terms? |
| |
|
Allotment: 40% |
| |
|
Chartering: 95% |
| |
(sample group could choose more than one reply) |
| |
| Where? |
| |
|
Mediterranean: 80% |
| |
|
Caribbean: 40% |
| |
|
Others: 20% |
| |
(sample group could choose more than one reply) |
| |
| Which are the three key issues
for a cruise? |
| |
|
The possibility of customising the venue: 60% |
| |
|
Customised excursions: 60% |
| |
|
Restaurant catering: 20% |
| |
|
Activities during the trip: 20% |
| |
|
Evening entertainment: 40% |
| |
|
Cabin homogeneity: 100% |
| |
(sample group was asked to provide three replies) |
From
an article in VOYAGES & STRATÉGIE
magazine
